By bringing people together to play, we create lasting memories and strong connections at places where people meet, such as events, festivals, trade shows, museums and in educational settings.

Explore the power of play and creativity as we craft something extraordinary together!

Ready?.. Get Set, and Go get in contact today.

WORK

PLAY, THINK AND ACT

Dive into a world where games, sports, and innovative concepts come together to inspire creativity and problem-solving. Our projects challenge participants to think on their feet, adapt to new environments, and learn while having a blast.

Experience Pong like never before with Painstation, a two-player game that rewards strategic thinking and collaboration. By physically punishing mistakes, Painstation encourages players to consider their roles and relationships, making it an unforgettable crowd pleaser.

Witness the fusion of form and function at Dutch Design Week in Area 51 skatepark in Eindhoven. Street Furniture, a skateable living room, challenges skateboarders to adapt to a new environment, while visitors reevaluate the relationship between design and usability.

WORK TOGETHER

Teamwork is the cornerstone of success. We design experiences that foster collaboration and communication, encouraging participants to create their own strategies and tactics. By focusing on organic learning and enjoyment, we ensure that the process is as valuable as the outcome.

Rediscover the classic game of Snake with a fresh twist! With controllers on all four sides, players can work alone or in teams, turning strangers into teammates as they engage with each other and the game.

Navigate a ball through a maze by coordinating your voice with others in The Amazing Maze. The game requires players to work together by controlling the pitch of their voices, resulting in a unique, challenging experience that's super fun to watch and listen to.

INTERACT WITH BRANDS

We bridge the gap between people and brands by designing immersive, personal interactions. Our scenarios enable brands to communicate and behave like humans, allowing people to connect on a deeper, more relatable level.

Help shape the Centraal Museum's alternative brand identity with Everyone's an Artist. By uploading an image, an algorithm transforms it into a unique pattern of colored dots, allowing visitors to actively participate in and understand the museum's concept.

The Nike ID Rubiks cube offers a playful twist on the classic puzzle, inviting users to create their own color combinations for the Nike Dunk sneaker. Showcased at premium Nike retailers across Europe, this simple yet engaging interaction has been a hit among customers.

For more examples of our work or for possibilities for renting the games, contact us!

AND HAVE FUN!

ABOUT US

Our collective consists of strategists, designers, technicians, and play enthusiasts. From conceptualization to execution, we are committed to delivering innovative and fun solutions that meet and exceed expectations.

Based in Amsterdam, the Netherlands, we work across the globe.

Don't hesitate – reach out to us today and let's create something extraordinary together!

We have worked with many different types of organizations, ranging from cultural instutions to global brands and local businesses.

Nike, NEMO Science Museum, Red Bull, O'Neill Surf, Centraal Museum Utrecht, Dutch Design Week, Goethe Institut, Capgemini, Der Bundespräsident, adidas, MIT media lab, National Football Museum Manchester and others.

NEWS

NEW INTERACTIVE PLAYGROUND AT COMPUTERMUSEUM GERMANY.

Celebrating 50 years since the first human footsteps on the moon, the Heinz Nixdorf Museums Forum highlights the crucial role computers played in this historic achievement with an exciting exhibition. The images above showcase the interactive play area where children can embark on their own lunar adventure through engaging games. They'll operate the space module and moon lander, navigate the lunar landscape in the rover, and even leave their own footprint on the moon's surface. It's a small step, but one giant leap in imagination and learning!

CONTACT

You're always welcome to meet in our studio in Amsterdam or in any of the other fine establishments around town. We'll also gladly e-mail back and forth if we have to.

JOBS

Let's work together. If you have something that you think can add value to our projects, tell us about it. If you're looking for an internship, give us a call or drop by.

ADDRESS

THIS MUST BE THE PLAYS
Baarsjesweg 204
1057HS Amsterdam
Email: mailus@theplays.club
Call +31646078282 - Jurjen

LET'S PLAY! JOIN THE CLUB.